Hybrid Whiskey Spirits

'Copper Cross Hybrid' Introduces a Blend of Bourbon and Rye

'Copper Cross Hybrid' is a new product from Copper Cross Spirits that introduces a blend of bourbon and rye.

In terms of taste, the whiskey hybrid boasts sweet notes of vanilla, lavender, anise, chocolate and honey, which are balanced out by oak and black pepper. As such, it is described as having "a smooth finish with oak, tannins, warm toffee and caramel followed by pepper from the rye."

Copper Cross Spirits suggests that the Copper Cross Hybrid can be used as the base for a variety of classic cocktails, including the Manhattan, an Old Fashioned or even what it calls a 'Copper Cross Collins.'

Driven by a growing consumer desire to experiment, the alcohol industry is creating a number of new alcohol hybrids. This includes everything from vodka-tequila blends to craft beer beverages inspired by classic cocktails, and vice versa.

Alcohol Hybrids
The growing consumer desire to experiment is driving the creation of new alcohol hybrids.
Craft Cocktail-inspired Beverages
Craft beer beverages inspired by classic cocktails are gaining popularity.
Vodka-tequila Blends
The blending of vodka and tequila is becoming a trend in the alcohol industry.

Industries Being Reshaped

Alcohol
The alcohol industry has opportunities to innovate and create more hybrid spirits.
Craft Beer
Craft beer industry can explore creating craft cocktail-inspired beverages.
Distilleries
Distilleries can experiment with creating vodka-tequila blends.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 53%
Freshness 8%