Pinch & Dash is a Clever Branding Concept by Nichol Dannemiller

Pinch & Dash is the perfectly branded name for spices considering it conjures up exactly what one would do when using the substance for cooking. Whether you're using a pinch or a dash to make that dish taste even better, this packaging design will always look good in the process.

According to the graphic designer Nichol Dannemiller, the packaging's "lively and energetic feel was created for people who enjoy and like to have fun while baking." I would also assume that these people don't mind if the measurements aren't exactly on par (and would remain happy even if the dish didn't turn out perfectly). Therefore a pinch or a dash is the perfect amount to throw in the meals, with each baker using as little or as much as they would like.