The intention behind the contents of Urb Garden packaging is to inspire consumers to get in touch with nature through growing their own herbs at home. The strategies behind this was to make the activity appear as simple and preparation-free as possible, as well as to appeal especially to those with soft spots for the environment.
The teardrop-shaped containers come with soil and compost inside of them already, in addition to a small bit of spouting greenery. The little planters merely require you to tear away the front label to have access to the lush seasonings inside. You can keep Urb Garden packaging up on a hook, or transfer the herb to a larger pot. Polina Sapershteyn's concept suggests the use of thermoformed plant-based plastic so that the semi-conical container can too be returned to the earth.
Key Themes Behind This Trend
- Herb Home Gardening
- The trend of home herb gardening can be capitalized on by creating convenient and eco-friendly packaging like Urb Garden's teardrop-shaped containers.
- Sustainable Packaging
- Companies can look into using thermoformed plant-based plastic to create eco-friendly packaging, similar to the semi-conical shape of Urb Garden's containers.
- Nature-inspired Branding
- Designing packaging that references nature, like Urb Garden's use of teardrop shapes and imagery of greenery, can appeal to environmentally conscious consumers.
Where This Applies
- Herb Gardening Industry
- The herb gardening industry can benefit from Urb Garden's packaging by creating similar convenient and eco-friendly packaging, which can encourage more people to grow herbs at home.
- Packaging Industry
- The packaging industry can adopt thermoformed plant-based plastic to create more eco-friendly options that can be composted, much like Urb Garden's containers.
- Health Food Industry
- The health food industry can partner with herb gardening and eco-friendly packaging companies to provide their customers with fresh, locally-grown and sustainable herbs for their products.
