Busy images do serve some brands well but, in most cases, merchandizing strategies similar to what this H&M packaging concept undertakes have the potential to reap benefits for based on an iconic and recognizable identity.
BVD of Sweden designed these modest brown paper bags and boxes to sell the clothing company's beloved garments and accessories. Only a little extra color was incorporated by means of red ink on the inside, bold white text and a big blushing heart on the front of every parcel.
"To my favourite" and "Surprise," are stamped across the simple sacks, maintaining an uncomplicated aesthetic that's representative of the brand's reputation. Affordability and lightheartedness are emphasized, and the love of customers and their gift recipients is neatly wrapped up in this Valentine's Day H&M packaging.