A passing consumer would have little doubt about the types of products sold and placed in KebecSon packaging. Instead of opting for low-quality logo-printed plastic bags, the company opted to produce top notch shopping bags that advertise effectively and appeal for future use.
Crisp white paper was used to make these rectangular totes and the treatment of them is minimal in general. KébecSon is printed towards the bottom, small yet discernible but the visual element that really catches the eye is the clever trick played with the handles.
DentsuBos Studio put thin black plastic straps on both sides of KebecSon packaging. Underneath these, a photograph of the lower half of a headset completes the bowing handles, producing the illusion of a life-size audiophile accessory materializing from printed form.