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25 Multifunctional Packaging Examples

From Wine Bottle Resumes to Expandable Takeout Containers

— February 5, 2015 — Marketing
These multifunctional packaging examples range from wine bottle resumes to tissue boxes that are transformed into eco-friendly toys after use. As brands become more environmentally and socially conscious, their packaging is also beginning to reflect similar values.

In an effort to be sustainable, brands are relying on multifunctional packaging concepts and are marketing their products in a new way. Whether appealing to the parent with small children, the art-obsessed beer drinker or the frequent takeout eater, brands are becoming more aware of how they market and package their best-selling products.

A favorite from this list is Maude Paquette-Boulva's honey packaging concept that features a clever, dual-purpose design. The container is made out of beeswax and can be transformed into a candle after its honey contents are used up.

Another standout from the list is Herbal Water's eco-friendly packaging. The manufacturer sells its products in sets of four that are packed in a wooden carrier. Once users have drank their water, they can reuse this wooden container for beer or juice bottle storage.
7
Score
Popularity
Activity
Freshness
25
Interactive Record Covers
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
<
24
Reusable Delivery Packaging
Reusable Delivery Packaging
The RePack System Encourages Consumers to Return Their Used Envelopes
<
23
Road Trip Music Kits
Road Trip Music Kits
This Music Packaging for Spotify Blends Web with Road Trips
<
22
Fairy Tale Confections
Fairy Tale Confections
Miss Muffet & Co. Creates Kid- and Eco-Friendly Packaging
<
21
In-Shower Shaving Bars
In-Shower Shaving Bars
Dave's Shower Shave Bar Helps Guys Shave in the Shower
<
20
Combo Cleaner Packaging
Combo Cleaner Packaging
Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container
<
19
Senior Smartphone Packaging
Senior Smartphone Packaging
Doro's Phone Package Was Designed with the Elderly in Mind
<
18
Color Pencil Packaging
Color Pencil Packaging
Coloroid by Jialu Li Is Made for When the Tools are In Use and Not in Use
<
17
Kid-Focused Tissue Packaging
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
<
16
Responsible Kite Packaging
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
<
15
Illuminating Doll Boxes
Illuminating Doll Boxes
This Toy Box Packaging for a Doll Doubles as a Lamp
<
14
Multifunctional Wine Boxes
Multifunctional Wine Boxes
The Viajes de un Catador Box Wine Packaging is for Storage and Serving
<
13
Dual-Purpose Camera Manuals
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
<
12
Modular Packaging Systems
Modular Packaging Systems
The TMA-2 Headphones Requires a Unique Way to Package Its Numerous Parts
<
11
Computer Game Cartons
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
<
10
Towering Treat Cartons
Towering Treat Cartons
Ovvio Cupcakes Packaging is Structurally Inspired by Honeycomb Forms
<
9
Recycled Virtual Reality Viewers
Recycled Virtual Reality Viewers
Coca-Cola Provides 3 Hands-On Options for Eco-Conscious Techies
<
8
Business Card Bookmarks
Business Card Bookmarks
These Creative Bookmarks Can Help Promote Your Brand
<
7
Multipurpose Honey Containers
Multipurpose Honey Containers
This Honey Packaging Design Doubles as a Candle
<
6
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
5
Eco-Friendly Postal Packages
Eco-Friendly Postal Packages
The Sendbag Concept Gives the Envelope an Extended Life
<
4
Multipurpose Underwear Boxes
Multipurpose Underwear Boxes
Levi's Basics Underwear Packaging Boasts Additional Uses
<
3
Playfully Interactive Packaging
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
<
2
Decreasing Origami Cartons
Decreasing Origami Cartons
The U Shape Travel Set Conveniently Downsizes During Your Trip
<
1
Pleated Bottle Packaging
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote
<