The fairy tale confection created by Miss Muffet & Co. might be enough of a draw for children and adults alike considering the popularity of such stories in the media today. Yet the packaging will also appeal to the environmentally conscious since the candy is wrapped in ASTM-certified compostable film, which is made from wood-pulp sourced from sustainably managed plantations.
The design of the fairy tale confection boxes themselves will encourage people to view them as keepsakes. Whimsical and stylish, they could easily store other items once the sweets are all eaten up. Founder Sarah Cadman says, “It was really important for Miss Muffet & Co that our packaging had the lowest possible impact on the world around us and it had to clearly show the contents.”