Coloroid by Jialu Li, a student at the Academy of Art, is a clever packaging design for color pencils. Not only does it store the color pencils, but it also provides easy access for them when they are in use. Essentially the perforated surface was created for more than just looks. People can stick the pencils right side up in the holes when they need them at hand.
Made out of wood and cardboard, Coloroid by Jialu Li shows how interactive packaging can be. It can serve more than a place to just store something, it can be useful throughout its lifespan as well. Since it is well designed, it can be used as a decorative element in art studios and homes while also remaining as a holder for pencil refills.