Glokio is a company that makes a variety of minerals and vitamins specifically for women, which comes across in its vitamin packaging designs, even as minimal as they are. The bottles designed by Bart Zimny include subtle feminine touches and colors that would stand out to female consumers amongst a variety of other that boast bright colors and health benefits on their bottles.
Rather than being presented as bottles of Vitamin D or Iron pills, each of the color-coded containers is simply named something like Sleep, Mind, Body or Hair, indicating what need the supplements are best suited for. Just as everything else has been reduced to as simple a form as possible, rather than showing the full company name "Glokio," the labels on the packaging are boiled down to just "G."
Key Themes Behind This Trend
- Minimalist Vitamin Packaging
- Opportunity for companies to simplify their packaging design to appeal to consumers who prefer minimalist aesthetics.
- Targeted Labeling
- Opportunity for companies to create targeted label names that describe the purpose of the supplement to make it more straightforward for the consumers to choose the right one.
- Feminine Touches in Packaging
- Opportunity for companies to incorporate subtle feminine touches or colors in their vitamin packaging designs to target women consumers specifically.
Where This Applies
- Health and Wellness
- Companies in the health and wellness industry can consider the adoption of minimalist packaging designs to capture the attention of consumers that favor simplicity and decluttering.
- Consumer Packaged Goods
- Consumer packaged goods companies can implement targeted labeling strategies to educate consumers about the core benefits of their product and stand out from competitors.
- Beauty and Cosmetics
- Beauty and cosmetics companies can incorporate feminine touches in packaging designs to emphasize their products' gender-specific benefits and appeal to women consumers.
