Urbino Packaging Embodies the Formal Regularity of its Contents
Amelia Roblin — April 29, 2011 — Marketing
References: cristinarotundo & lovelypackage
This delightful vertical garden assembles with such modular simplicity that Urbino packaging just had to embrace the same formal quality.
Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.
It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.
Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.
It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.
Trend Themes
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Modular Packaging — The trend of modular packaging offers opportunities for brands to create customizable and flexible packaging solutions.
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Vertical Gardens — The growing popularity of vertical gardens presents opportunities for brands to incorporate greenery and nature-inspired elements into their packaging designs.
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Off-centered Labeling — The trend of off-centered labeling provides an opportunity for brands to create unique and visually striking packaging designs.
Industry Implications
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Packaging — The packaging industry can explore modular packaging solutions to meet the demands of customizable and flexible product packaging.
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Home and Garden — The home and garden industry can incorporate vertical gardens and nature-inspired packaging designs to enhance the appeal of their products.
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Graphic Design — The graphic design industry can embrace off-centered labeling trends to create visually impactful packaging designs for their clients.
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