Minimal Modular Branding

Urbino Packaging Embodies the Formal Regularity of its Contents

This delightful vertical garden assembles with such modular simplicity that Urbino packaging just had to embrace the same formal quality.

Designer Cristina Rotundo stuck to a base of brown cardboard boxes and applied off-centered white labels with beveled corners, much like the frame of the flowerpot backing. The two larger crates accommodate the four-bracket mounts along with a selection of assorted planters, while the smaller parcels hold individual jardinieres.

It seems that Rotundo may also have had a hand in the logo as well, which has a charming roundness that's reflected in the greenery system itself. Besides the stickers stuck to each carton, the brand emblem is printed directly on the Urbino packaging in such a way that it rounds the corner and can connect to complete an adjacent case.

Modular Packaging
The trend of modular packaging offers opportunities for brands to create customizable and flexible packaging solutions.
Vertical Gardens
The growing popularity of vertical gardens presents opportunities for brands to incorporate greenery and nature-inspired elements into their packaging designs.
Off-centered Labeling
The trend of off-centered labeling provides an opportunity for brands to create unique and visually striking packaging designs.

Sectors Adopting This

Packaging
The packaging industry can explore modular packaging solutions to meet the demands of customizable and flexible product packaging.
Home and Garden
The home and garden industry can incorporate vertical gardens and nature-inspired packaging designs to enhance the appeal of their products.
Graphic Design
The graphic design industry can embrace off-centered labeling trends to create visually impactful packaging designs for their clients.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 21%
Freshness 8%

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