Designed by the DesignDepot studio, the Carre Rouge & Carre Blanc packaging design is minimalism at its finest. For most recreational wine drinkers, the fundamental question asked when choosing a bottle is "do you want red or white?"
The bottle is strikingly simple with an elegant look that is hard to ignore. Although most traditional wineries label their bottles with the name of the vineyard and the type of wine, this offbeat brand chooses to go for a more literal representation. The bottles feature a solid square that is either red or white to symbolize the flavor of the wine. Why a square? Art Director/Designer Julia Nevstrueva and Creative Director Peter Bankov argues the shape to be the pinnacle of perfection and clarity.
The Carre Rouge & Carre Blanc bottles exude an effortless and chic look that stands out amongst traditional vintage-style packaging.
What's Driving This Trend
- Minimalistic Packaging Design
- Opportunity for brands to differentiate themselves by using simple and elegant packaging design.
- Literal Representation of Product
- Potential to attract consumers by using visual symbols or colors that directly represent the flavor or type of product.
- Non-traditional Labeling Choices
- Brands can experiment with unconventional labeling choices to create a unique and memorable brand identity.
Who This Affects Most
- Wine and Spirits
- Wineries can explore innovative packaging solutions to appeal to a modern and design-conscious consumer base.
- Branding and Marketing
- Opportunity for branding agencies to develop creative and distinctive packaging designs that communicate the essence of a product.
- Consumer Goods
- Other consumer goods industries can consider adopting unconventional labeling strategies to capture consumer attention in a crowded marketplace.
