Personification is a graphic design tool that proves to enchant consumers time and time again, but the way it's been executed in Gubble Bum packaging is quite peculiar, to say the least.
Appreciating that simplicity has come to be preferred in terms of products' shelf appeal, JJAAKK Design gave each of these small rectangular prism parcels a solid color wash and minimal facial features. Two black dot eyes and white smiles produce a range of endearing expressions.
But there are two layers to the small boxes that hold the hard shell pieces of chewing gum, and the inner sheath is what delivers the surprise. When opened, the goofy cartoon creatures reveal a white skeleton constructed of the same rectangular card. Gubble Bum packaging hence serves up a paradoxically cute and cadaverous brand identity.
What's Driving This Trend
- Personification in Branding
- By using personification, brands can create an enchanting experience for consumers.
- Minimalist Packaging Design
- Simplicity in packaging design is becoming increasingly preferred by consumers.
- Surprise and Delight Packaging
- Packaging that has a hidden element or surprise can create a memorable brand experience.
Who This Affects Most
- Graphic Design
- Graphic designers can utilize personification in branding to create captivating visuals.
- Consumer Packaged Goods
- Businesses in the consumer packaged goods industry can benefit from incorporating minimalist design into their packaging.
- Brand Identity
- Companies focused on brand identity can explore packaging designs that surprise and delight consumers.
