Those with an eye for graphic design may find themselves quietly criticizing the often awkward and unattractive packages found on the shelves of the supermarket. With this concept for Bean Bags branding, the creator was encouraged to totally reimagine his most unappealing grocery store find.
Settling on a brand of assorted legumes, Freddy Taylor repackaged and renamed it to make the product more appetizing. He chose to use translucent plastic pouches to contain the kidney beans, baked beans and green beans, each tinted black, orange and green respectively by the quality of its contents. A playful handwritten typeface lightly labels the packaging and the Geo Organics logo depicts a delightful little seedling. A charmingly minimal website design also adds to the new Bean Bags branding scheme.