Aside from the the clothing pieces themselves, people often get a sense of a brand identity through their clothing tags. That is, if viewed in person. Not only is immediate information involving size, materials and price available on them, but also a message about the company itself. In this case, the Lifegist clothing tags convey a message through minimalist visuals and a three word statement: Revive. Share. Breathe.
Referring to the brand's sustainable ethos, the Lifegist clothing tags were designed by Sergi Ferrando, a designer based in Barcelona, Spain. The shape itself stands out by foregoing the traditional rectangle for a more interesting triangle. This shape mimics the logo while also giving the brand a bit of a earthy, tribal feeling. The colors used are also grounded.
What Makes This Trend Stand Out
- Minimalist Branding
- Businesses can innovate through minimalist branding such as using simple visuals and statements to convey their message.
- Sustainable Fashion
- Opportunities for disruptive innovation are available for companies that embrace sustainable fashion by designing eco-friendly products and packaging.
- Alternative Shapes
- Companies can differentiate themselves and innovate by utilizing alternative shapes for their branding such as triangles instead of traditional rectangles.
Sectors Adopting This
- Fashion Industry
- The fashion industry has the opportunity to innovate through sustainable practices and creative branding to convey their message.
- Graphic Design Industry
- Graphic designers can offer innovative branding solutions through minimalist designs and the use of alternative shapes to stand out from the competition.
- Packaging Industry
- Innovation is possible within the packaging industry by using sustainable materials and creative designs to promote eco-friendly products.
