Brand by Hand is a series by Sara Marshall, a graphic designer based in Auckland, New Zealand. She has reinterpreted some of the most iconic brand names and logos seen across the globe in an artistic way. By reimagining them as hand-lettered works, the Brand by Hand series highlights some of the main attributes of each design.
From colorways to imagery and more, the Brand by Hand series is enlightening. Marshall specifically points out that while major brands have adopted minimalist logos, "there has been a huge rise in the popularity of hand lettering that, in contrast to minimalist ideals, is characterised by imperfections, texture and embellishment." By combining the two, she manages to introduce "the personal, hand-treated and flowery nature of hand lettering into the cold corporate world."
Key Themes Behind This Trend
- Hand Lettering
- An increasing popularity of hand lettering is disrupting the minimalist logo trend, introducing imperfections, texture, and embellishments.
- Artistic Branding
- The Brand by Hand series showcases how artistic reinterpretations of iconic logos can create unique and captivating brand identities.
- Contrasting Styles
- The combination of minimalist design and hand lettering presents opportunities for merging personal, flowery aesthetics with the cold corporate world.
Where This Applies
- Graphic Design
- The graphic design industry can leverage the growing demand for hand lettering in branding to create distinctive and visually appealing designs.
- Advertising
- The advertising industry can explore using artistic interpretations of logos to create memorable campaigns and enhance brand recognition.
- Marketing
- The marketing industry can experiment with contrasting styles of branding to attract attention and engage audiences in a unique way.
