Lee Wee & Brothers is a restaurant in Singapore that has a strong takeout packaging design that is simple yet instantly recognizable and effective. Created by Manic Design, the range of packaging communicates the restaurant's family-run roots and dedication to traditional recipes.
The brown paper bag-inspired takeout packaging designs feature simple and understated red graphics depicting a young boy hard at work. Manic Design also created packaging for the Lee Wee & Brothers range of snacks and preserves, as well as labels for bottles of water.
In featuring down-to-earth minimalist takeout packaging, Lee Wee & Brothers is able to portray the restaurant as a quality takeout option that families can trust for dinner in a hurry.
This Takeout Packaging Design Channels the Brand's Traditional Values
Rebecca Byers — April 22, 2015 — Lifestyle
References: wearemanic & retaildesignblog.net