Take a look at Live for Tomorrow packaging -- it doesn't appear to match your typical branding strategy for cleaning products, does it? The Arithmetic studio devised an image that manages to look quite crisp, while simultaneously introducing a visual pop with symbols and bright colors.
This line of eco-friendly detergents goes by the playful names of Dirt Happens, Elbow Grease and Dish the Dirt. The typefaces are clean and modern and a bold white hue on solid black labels. Above the text, you'll see an illustration on each bottle and pump container. Live for Tomorrow packaging features a bright red silhouette of a fork for the dishwashing liquid, yellow spray rays for the all-purpose cleaner and blue or purple bubbles to represent the laundry soap.
What's Driving This Trend
- Eco-friendly Packaging
- Opportunity for cleaning and household industries to adopt eco-friendly and visually engaging packaging designs to appeal to environmentally conscious consumers.
- Playful Naming Conventions
- Opportunity for companies in various industries to use playful and creative naming conventions to stand out in a crowded marketplace.
- Vibrant Illustrations
- Opportunity for product manufacturers to add eye-catching illustrations to their packaging as a way to differentiate their products and catch the consumer's eye.
Who This Affects Most
- Cleaning Industry
- Brands in the cleaning industry can adopt visually engaging packaging designs with playful naming conventions and eco-friendly materials to stand out in a crowded marketplace and appeal to environmentally conscious customers.
- Household Products Industry
- Companies in the household products industry can differentiate their products from competing brands by using vibrant illustrations on their packaging and playful naming conventions to appeal to consumers looking for unique and visually interesting products.
- Consumer Goods Industry
- Companies in the consumer goods industry can use eco-friendly packaging materials, playful naming conventions, and vibrant illustrations to differentiate their products and stand out in a competitive market.
