Knowing that so many household cleaners are needlessly overloaded with harmful toxins, Kimberly Jones is a mother and entrepreneur that took it upon herself to create a new line of natural cleaning products. The VeraClean line includes four basic solutions, including a multi-surface cleaner, a bathroom cleaner, a glass cleaner and an antibacterial concentrate.
Rather than being made with bleach, ammonia, artificial fragrances and synthetic preserving agents, the products have a much simpler ingredient list of essential oils, natural cleaning surfactants and citrus citrates. By listing all ingredients used, VeraClean ensures transparency, safety and redefines what it means to get your home clean. This natural cleaning product line is now raising funds on Kickstarter, appealing to eco-conscious individuals who value health and honesty.
Why This Trend Is Growing
- Eco-friendly Cleaning Products
- There is a growing trend in consumers seeking out natural, non-toxic cleaning products.
- Transparency in Product Ingredients
- Customs seek transparency in the ingredients used in cleaning products.
- Citrus-based Cleaners
- Cleaning products that use citrus citrates are becoming popular as an alternative to harsh chemicals.
Industries Being Reshaped
- Cleaning Products Industry
- There is an opportunity for companies in the cleaning products industry to introduce more natural, non-toxic and transparent cleaning products to satisfy consumer demand for healthier options.
- Essential Oils Industry
- Essential oil manufacturers can tap into the growing demand for naturally-derived cleaning products.
- Eco-friendly Products Industry
- Companies specializing in eco-friendly products have the potential to expand their offering to include natural and non-toxic cleaning products that include citrus-based cleaners.
