Designmantic designed this collection of re-colored iconic logos using the color theory. These iconic logos all feature major alterations simply by adjusting the original colors.
Each logo has been given a deliberate makeover with specific colors based on the color theory. Each of the original logos is placed next to the new designs in order for the viewer to understand the full transformation. One example of an altered logo is seen with the iconic mermaid of Starbucks. This logo is categorized under the title "green is passed its prime," and the logo features a brown mermaid instead of the usual green-colored one.
This creative infographic displays a completely new way to see a brand. While these images are in no way related to the brand, they still present the unique effect that simple color alterations can have.
Key Themes Behind This Trend
- Re-colored Logos
- The trend of re-coloring iconic logos using the color theory is disrupting traditional branding strategies.
- Color Theory Makeovers
- The trend of giving logos deliberate makeovers based on specific colors from the color theory presents opportunities for creative reinterpretation.
- New Perspectives on Branding
- The trend of using color alterations to present a completely new way of seeing a brand challenges traditional brand associations.
Where This Applies
- Graphic Design
- The graphic design industry can explore innovative approaches in logo redesign and color theory application.
- Branding and Marketing
- The branding and marketing industry can leverage the trend of re-colored logos to create unique and attention-grabbing brand identities.
- Advertising and Communication
- The advertising and communication industry can benefit from using color theory makeovers in campaigns to engage and captivate audiences.
