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Superhero Skincare Masks

These Masks Feature the Likeness of Popular Marvel Superheroes

— August 23, 2015 — Fashion
You can now look like your favorite defender of justice, while also improving your skin, with these cosmetic face packs made to resemble the masks of Marvel superheroes.

Made by Japanese cosmetic company Isshin-do Honpo, the two face masks have been officially licensed by Marvel to resemble the wildly popular 'Iron Man' and 'Captain America' characters from both their comics and wildly popular live-action film franchises. Each mask comes in their own immediately recognizable superhero costume color schemes, and are applied to the face to both hydrate and rejuvenate skin.

This isn't Isshin-do Honpo's first foray into using creatively themed beauty face packs. Besides Marvel superheroes, the cosmetic brand has also offered masks resembling animals, monsters and even the famous black and white face paint from the members of the rock band 'KISS.'
Trend Themes
1. Cosmetic Themed Face Packs - Creating skincare masks that resemble popular Marvel superheroes is a disruptive innovation opportunity for cosmetic companies to tap into the fandom market and attract superhero enthusiasts.
2. Licensing Collaborations - Collaborating with popular franchises like Marvel to create officially licensed cosmetic products opens up opportunities for brands to reach wider audiences and leverage the existing fanbase.
3. Creative Beauty Mask Designs - Exploring unique and creative designs for face masks, such as animals, monsters, and iconic band aesthetics, presents opportunities for cosmetic companies to offer diverse and visually appealing skincare options.
Industry Implications
1. Cosmetics - The cosmetic industry can explore superhero-themed skincare masks as a way to engage with customers and differentiate their products in a highly competitive market.
2. Entertainment Merchandise - The collaboration between cosmetic companies and entertainment franchises presents opportunities for the entertainment merchandise industry to expand its product offerings beyond traditional merchandise.
3. Fashion and Beauty Retail - Fashion and beauty retailers can tap into the trend of themed face masks, offering a wide range of options to meet the growing demand for unique skincare products.
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