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Logo-Remixed Sneakers

This Edition of the Stan Smith Shoe Features Logos from the Adidas Archive

— August 9, 2015 — Lifestyle
The latest edition to Adidas shoe collection is a Stan Smith piece of footwear that is completely covered in various logos found in the Adidas archive. This visually interesting design adds a lot of historical culture to these sneakers.

The shoe still maintains the traditional aesthetic of the Adidas brand with the uniquely embossed tongue tag. Many athlete-inspired sneakers are adorned with a single bold logo or the athlete's signature, however, this particular shoe is making a very different statement. Every inch of the tennis player-inspired shoe is covered in tiny rectangular Adidas logos.

This sneaker not only recognizes Stan Smith, but it also pays tribute to the history of Adidas. Incorporating logos found in the Adidas archive provides a visually unique and historical-oriented piece of footwear.
Trend Themes
1. Logo-remixed Sneakers - Opportunity for brands to collaborate with other companies and incorporate multiple logos into their products, creating visually interesting designs with historical significance.
2. Historical-oriented Footwear - Opportunity to create products that pay tribute to a brand's heritage and incorporate historical elements into their designs, appealing to consumers interested in nostalgia.
3. Athlete-inspired Sneakers - Opportunity to create unique sneakers that go beyond a single bold logo or athlete's signature, by incorporating intricate designs and patterns that reflect the athlete's brand and history.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to create logo-remixed sneakers that appeal to consumers looking for unique and culturally significant footwear.
2. Sportswear Industry - Opportunity for sportswear brands to collaborate with athletes and incorporate their brand's history and iconic logos into their sneaker designs, creating limited-edition collectibles.
3. Luxury Goods Industry - Opportunity for luxury brands to create logo-remixed sneakers that combine high-end materials and craftsmanship with historical branding, targeting consumers seeking exclusive and distinctive footwear.
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