Puma teamed up with Solange to produce a new line of sneakers that celebrates powerful and inspiring women who redefine gender roles. While the singer has teamed up with Puma before, her latest collaboration celebrates female success and high-fashion.
The new line is called 'Word to the Woman' and features an updated version of Puma's Suede Classic WN's sneaker. According to a recent press release, the stylish sneaker line "celebrates women who innovate and redefine roles in various walks of life." In order to pay tribute to individuals who redefine gender roles, the campaign features inspiring women such as poet Cleo Wade and psychiatry resident Dr. Jessica Clemons. The idea is to highlight women who are both stylish and successful.
The new sneakers are available in four distinct hues, which include powder blue, vibrant green, navy blue or mustard yellow. Embracing the media's feminist presence, this sneaker range endorses strong females and aims to inspire consumers.