Designer duo --and siblings-- Kendall and Kylie Jenner have finally released their long awaited Las Rebeldes Collection. Their latest collection for the Pacsun brand, this lavish line will have Jenner fans going back to school in style.
The usual Kendall and Kylie collection is riddled with easy, breezy bohemian style. However, for the oncoming fall season, the Jenner sisters went for a Spanish Southwest vibe. Titled Las Rebeldes, this collection features fiery styles that utilize the color red and matador imagery.
The apparel ranges from open-back silhouettes to the classic western fringe detail that hangs from sultry crop tops. On the more rebellious side of the Las Rebeldes Collection, moto indigo denim, moto jackets and skull printed scarves truly capture the western bad girl look.
Image Credit - Kendall + Kylie
What's Driving This Trend
- Spanish Southwest Fashion
- Disruptive innovation opportunity: Create a fashion line inspired by the Spanish Southwest aesthetic, featuring fiery styles and matador imagery.
- Rebellious Western Attire
- Disruptive innovation opportunity: Develop a collection with moto indigo denim, moto jackets, and skull printed scarves for a western bad girl look.
- Las Rebeldes Collection
- Disruptive innovation opportunity: Collaborate with influencers and create a line of rebellious fashion for the back-to-school season.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Incorporate Spanish Southwest fashion into existing brand collections to attract a wider customer base.
- Apparel Manufacturing
- Disruptive innovation opportunity: Experiment with open-back silhouettes and western fringe detailing to create edgy and unique designs.
- Influencer Marketing
- Disruptive innovation opportunity: Partner with influencers to launch exclusive fashion lines that appeal to their fan base and generate buzz.
