These beautiful black and white sportswear spreads of the glamorous Hollywood artist Rihanna are the first ads that showcases her brand ambassador status for Puma. Along with this title, Rihanna is also the Women’s Creative Director for Puma.
In the sportswear spread, Rihanna is wearing a visor, a crop top, leggings, a sweatshirt wrapped around her waist and a fresh pair of Puma's new Pulse XT sneakers. These ads were created to promote the brand's #ForeverFaster campaign.
This campaign has already been promoted by male brand ambassadors Meek Mill and Usain Bolt, but these ads focus on the female products created by Puma. Rihanna certainly brings a sense of strength, sensuality and fierceness to the brand's image. This celebrity brings and authoritative and playful approach to all of her professional projects, which makes her the prefect representative for the Puma brand.