These beautiful black and white sportswear spreads of the glamorous Hollywood artist Rihanna are the first ads that showcases her brand ambassador status for Puma. Along with this title, Rihanna is also the Women’s Creative Director for Puma.
In the sportswear spread, Rihanna is wearing a visor, a crop top, leggings, a sweatshirt wrapped around her waist and a fresh pair of Puma's new Pulse XT sneakers. These ads were created to promote the brand's #ForeverFaster campaign.
This campaign has already been promoted by male brand ambassadors Meek Mill and Usain Bolt, but these ads focus on the female products created by Puma. Rihanna certainly brings a sense of strength, sensuality and fierceness to the brand's image. This celebrity brings and authoritative and playful approach to all of her professional projects, which makes her the prefect representative for the Puma brand.
Why This Trend Is Growing
- Sportswear Brand Ambassadors
- Opportunity for other sportswear brands to collaborate with influential celebrities and artists to promote their products.
- Female Empowerment in Sports Marketing
- Disruptive innovation opportunity for brands to align with female athletes and celebrities who embody strength and sensuality.
- Celebrity Creative Directors
- Potential for other brands to hire influential celebrities as creative directors to bring a fresh perspective to their product design and marketing strategies.
Industries Being Reshaped
- Sportswear
- Opportunity to create innovative and stylish sportswear products that cater to both performance and fashion.
- Sports Marketing
- Disruptive innovation potential for sports marketing agencies to redefine traditional norms and embrace diverse representations of strength and beauty.
- Celebrity Fashion Collaborations
- Opportunity for fashion brands to collaborate with celebrities, leveraging their influence and personal style to drive sales and brand awareness.
