These co-branded finance innovations range from paperless loyalty apps to social good currencies that raise funds for impoverished nations. The rising popularity of cryptocurrency platforms and hands-free payment apps makes these examples convenient for tech-savvy millennials.
Today's young consumers are attached to their mobile devices and don't hesitate on using them to make daily tasks more efficient. Standouts include Barclay's Pingit mobile payment service and Alibaba's Alipay Wallet app. While Pingit lets users send money to friends via Twitter, Alipay Wallet is created in partnership with health brand Xiaomi. The platform is compatible with Xiomi's wearable Mi Band device and makes on-the-go payments easy for those who love to stay active.
Other favorites include a convenient, smartwatch payment system by PayPal and Starbucks along with Royal Bank of Canada and MasterCard's joint venture with fitness band manufacturer Nymi.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
