Now that the use of virtual currency is on the rise, there are a number of merchants that are realizing the importance of being able to accept Bitcoin payments. In Hong Kong, Starbucks is staying on top by doing just this, as well as adding incentive for customers who do.
This initiative is being launched through the Fold app, which was created by a startup that's affiliated with the Bitcoin Association of Hong Kong. When the Fold app is used to make Bitcoin payments, consumers are given a personal Starbucks code, which can be loaded with $5 or $10. When it comes time to pay, all a barista has to know is that a consumer plans to pay by gift card. By using the Fold app, Starbucks visitors are eligible to take advantage of a 20% discount.