This Weird Ad Announces the Snapchat Snapcash Feature

 - Nov 18, 2014
References: & fastcocreate
To announce the launch of the Snapchat Snapcash feature, the social media app released this intentionally bizarre commercial. The new feature allows people to pay using their debit card -- a big move for the platform that lets people take disappearing pictures.

The Snapcash commercial features teens buying a gift for their mother, which quickly turns into a song and dance number with lyrics such as "send money easy, it's oh so breezy" complete with a singing wizard. The unusual Snapchat Snapcash advertisement puts a wacky spin on a subject that is typically seen in a more serious way. Snapcash shows digital payments don't have to be all business with their Broadway-esque campaign.

This new feature is possible due to a partnership with Square.