Jawbone and AmEx have announced a partnership that will see the integration of a payment feature in an upcoming version of the wearable device.
The emergence of activity-tracking bands escalated from a niche lifestyle tool into an expected accessory and given the dominant stance the Apple Watch is sure to take in the market, it seems likely that fitness-centered bands will expand their services to include more features.
As banks and brands race to develop apps that offer connectivity with wearables, the Jawbone and AmEx partnership is a telling collaboration and likely something we will see a lot more of. Given the integration of mobile payment systems in the Apple Watch, Jawbone's decision to work with AmEx is a timely one.
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