Practicing yoga probably isn't the easiest thing for those who suffer from arthritis, but this campaign for The Power of Movement from the Arthritis Research Foundation strives to positively bring the two together.
Conceived by Lowe Roche in Canada, the campaign features three ads which depict different yoga poses to raise awareness for The Power of Movement, a yoga fundraiser which invites you to "join people from coast to coast in an inspiring and moving yoga session," according to the ads. The images are also accompanied with the headline "Increase your karma. Do yoga to beat arthritis."
The Power of Movement is an amazing initiative to help raise money and awareness for arthritis research; take a look at the ads above.