Athletes show off their talents and their jumping skills in the Nike Spring 2013 look book. The campaign features Olympians such as Espinosa Sánchez and Paola Milagros who not only look effortless while flying through the air but also look incredibly chic while doing it.
Nike shows us ladies that even though workouts are hard and sweaty, it does not mean we can’t work out in style. The featured pieces are the perfect mix of bright and fresh colors and patterns but still have the necessary ingredients needed for any workout. There are still classics included such as black yoga pants and racerbacks but there are also new prints and bright hues that are sure to delight any gym goer.
The Nike Spring 2013 lookbook shows off looks that are sure to be the must have apparel for athletes and exercise advocates alike.
Why This Trend Is Growing
- Athletic Fashion
- Disruptive innovation opportunity: Develop fashionable workout attire that combines style and functionality for athletes and exercise advocates.
- Sports Sponsorship
- Disruptive innovation opportunity: Establish partnerships with athletes to promote apparel and drive brand awareness in the sports industry.
- Performance Technology
- Disruptive innovation opportunity: Invest in developing innovative performance fabrics and technologies to enhance athletic performance.
Industries Being Reshaped
- Sportswear
- Disruptive innovation opportunity: Introduce new lines of fashionable sportswear that cater to both athletes and exercise advocates, focusing on style and comfort.
- Fashion
- Disruptive innovation opportunity: Collaborate with athletic brands to create fashionable clothing collections that merge sportswear and high fashion trends.
- Sports Marketing
- Disruptive innovation opportunity: Develop innovative sports sponsorship strategies to effectively promote athletic apparel and engage the target audience.
