Youthfully Bold Sportswear

The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool

The Adidas Originals catalog for Fall/Winter 2014 presents the label's die-hard fans with a range of youthfully modern streetwear styles.

The collection highlights jungle-themed track jackets that feature bold zebra prints along with a variety of logo-adorned sweatpant garments.

Milan-based duo Carnovsky designed the modern collection that features beautifully bright prints, acid wash denims and lightweight knits. Standouts from the line include jersey-inspired sweaters and varsity jackets in monochromatic hues as well as statement sweaters that feature kaleidoscopic patterns.

Pieces from the Adidas Originals catalog for Fall/Winter 2014 will be dropping in stores on July 1st. The collection features a versatile range of garments and leaves fans in anticipation of its upcoming release. It also embodies a youthful vibe and stays true to the sporty Adidas aesthetic.

Youthful Streetwear
Opportunity for athleisure brands to tap into the youth market with vibrant, bold designs and modern themes.
Wildlife Prints
Incorporating animal-themed prints into active and leisure fashion for a fun, bold look.
Kaleidoscopic Patterns
Usage of bold, psychedelic patterns in athletic and casual wear for a statement look.

Industries Being Reshaped

Athleisure
Opportunity for athleisure brands to incorporate bold prints and patterns into their clothing lines, catering to a youthful demographic.
Streetwear
Streetwear brands can take inspiration from Adidas' bold designs and use vibrant and psychedelic patterns in their lines to attract younger consumers.
Casual Wear
Casual wear brands could incorporate bold prints and animal-themed graphics into their clothing lines to offer a unique and fresh twist to traditional athletic and leisure wear.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 73%
Freshness 8%