Youthfully Bold Sportswear

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The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool

— June 21, 2014 — Marketing
The Adidas Originals catalog for Fall/Winter 2014 presents the label's die-hard fans with a range of youthfully modern streetwear styles.

The collection highlights jungle-themed track jackets that feature bold zebra prints along with a variety of logo-adorned sweatpant garments.

Milan-based duo Carnovsky designed the modern collection that features beautifully bright prints, acid wash denims and lightweight knits. Standouts from the line include jersey-inspired sweaters and varsity jackets in monochromatic hues as well as statement sweaters that feature kaleidoscopic patterns.

Pieces from the Adidas Originals catalog for Fall/Winter 2014 will be dropping in stores on July 1st. The collection features a versatile range of garments and leaves fans in anticipation of its upcoming release. It also embodies a youthful vibe and stays true to the sporty Adidas aesthetic.

Trend Themes

  1. Youthful Streetwear — Opportunity for athleisure brands to tap into the youth market with vibrant, bold designs and modern themes.
  2. Wildlife Prints — Incorporating animal-themed prints into active and leisure fashion for a fun, bold look.
  3. Kaleidoscopic Patterns — Usage of bold, psychedelic patterns in athletic and casual wear for a statement look.

Industry Implications

  1. Athleisure — Opportunity for athleisure brands to incorporate bold prints and patterns into their clothing lines, catering to a youthful demographic.
  2. Streetwear — Streetwear brands can take inspiration from Adidas' bold designs and use vibrant and psychedelic patterns in their lines to attract younger consumers.
  3. Casual Wear — Casual wear brands could incorporate bold prints and animal-themed graphics into their clothing lines to offer a unique and fresh twist to traditional athletic and leisure wear.
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