While conversations surrounding mental health have dominated the media's narrative, one ad campaign titled 'Seize the Awkward' is approaching the issue from a slightly different angle.
While humorous in tone, this ad contains a more serious message regarding taking the appropriate steps to take to ensure the mental well being of a friend. The video serves as a an instructional guide and points out the warning signs of mental or emotional instability. The video insinuates that an "awkward silence is a perfect moment to reach out to a friend," and demonstrates that while some conversations are more difficult than others, "starting the conversation now can stop something much worse from happening later on."
Accompanying this video is an informative and thoughtfully designed website that maintains the light hearted tone of the video campaign, while providing further information and resources for worried friends.