This year-long guerrilla art project involved replacing outdoor advertising on New York City payphone kiosks with artwork. In 2018, Art in Ad Places is getting its own exhibition and book as well.
Artists Caroline Caldwell and RJ Rushmore began the public service campaign in response to advertisements preying on women's insecurities. The two would replace phone booth ads with art from a different artist on a weekly basis, which would then be photographed by Luna Park. However, as with the nature of a guerrilla art project, much of the art was removed quickly. But the documentary photography lives on in the form of a new book and an upcoming exhibit at Brooklyn's Lucas Lucas Gallery.
Art in Ad Places speaks to a growing resentment towards traditional advertising and a growing body positivity movement.