This Marc Jacobs Beauty Campaign Takes Cues from Auntie Mame

 - Jan 16, 2018
References: marcjacobsbeauty & hellogiggles
The new Marc Jacobs Beauty campaign starring Kaia Gerber revive old-school glamor and specifically, Rosalind Russell in Auntie Mame.

The campaign features the Marc Jacobs Velvet Noir Major Volume Mascara, which is not a new product, but it is being presented in a new way to consumers. The images from the campaign were taken backstage at the Marc Jacobs fashion show at the last New York Fashion Week.

Some of the looks sported by Gerber include turbans with sweatshirts, as well as with elegantly sequinned dresses with black gloves. However, the glamorous old-school fashion is not to be outdone by the mascara itself, which has become a fan-favorite for its ultra-black pigment, smudge-proof formula and ability to instantly add volume to lashes.