Changes to the Facebook News Feed will once again focus on friends and family. In an official statement by Facebook CEO Mark Zuckerberg, the big focus of the company for 2018 will be to ensure that the social media platform is used to connect with loved ones. Facebook was incredibly transparent in this statement, plainly telling brands that their pages would see significantly less engagement and would definitely face some impact in this change. This new focus for the Facebook News Feed will hopefully push more brands and advertisers to the Explore Feed, which was designed by Facebook to be a place for pages to thrive.
This change is being made to further cement the Facebook ethos that it is not a media company. Zuckerberg pushed in this idea in his statemen, reminding people that Facebook was primarily designed to connect people and was not a platform for brand growth. This shift in focus shows a distinct upholding of ethos as it seems as through the social media platform is prioritizing the individual over the entity, and wants to design the platform to share more ideas and experiences rather than products and services.
Refocused Social Media Platforms
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Entertainment Brand Fitness Channels
Kid-Safe Chat Messengers
Livestreamed In-Chat Games
Conversational Content-Sharing Bots
Mindful Dating Services