GoCompare, a comparison shopping website for car insurance, recently took a shot at imagining the future of car design. But rather than looking to current car designers for their ideas about the future, the site took a more proactive approach, enlisting a group of kids to draw up their ideas for how cars might look one day — after all, it's kids like them who'll actually be responsible for cars down the road.
Though of course the campaign is somewhat facetious, GoCompare took the children's designs seriously. The company used a professional illustrator to create slick images of each of the designs, and the page featuring the campaign includes side-by-side comparisons of the children's original drawings (with notes about functionality) and the artist renderings.
Why This Trend Is Growing
- Future Car Design
- Exploring kid-designed car concepts opens up opportunities to rethink and innovate the future of car design.
- Crowdsourced Innovation
- Involving kids in the design process highlights the potential of crowdsourcing and leveraging diverse perspectives for innovative ideas.
- Youth-centric Design
- Taking inspiration from children's ideas encourages a more youth-centric approach to product design in various industries.
Industries Being Reshaped
- Automotive
- The automotive industry can embrace the kid-designed car concepts to inspire fresh and unconventional ideas for future car models.
- Education
- Integrating design thinking activities for children in educational curriculums can foster creativity and problem-solving skills.
- Marketing and Advertising
- Brands can tap into the creativity of children to develop engaging and child-friendly marketing campaigns that resonate with younger audiences.
