The designer Rebecca Minkoff will soon be expecting her third child, and so instead of presenting her new spring collection at New York Fashion Week in February, she'll instead be launching the RM Superwomen project on social channels, alongside the 2018 Women's March.
The RM Superwomen platform is a social space that has the goal of "encouraging women around the world to be brave and courageous." The platform shares stories from the "Superwomen" it features, who will also be wearing clothing from the brand's new S/S 18 collection.
The empowering women featured in the campaign include Nantasha Williams, who works in Logistics for the Women's March Committee, along with Paolo Mendoz, the Artistic Director of The Women's March.
Key Themes Behind This Trend
- Empowerment Platforms
- Creating online spaces that encourage and empower women to be brave and courageous.
- Social Branding
- Using social media platforms as a tool for brand promotion, storytelling, and engagement with customers.
- Collaboration with Activism
- Partnering with activist organizations and campaigns to raise awareness and support important causes.
Where This Applies
- Fashion
- Integrating empowerment campaigns and social media strategies to redefine brand identity and connect with consumers who value empowerment and social change.
- Logistics
- Exploring partnerships with empowerment platforms and campaigns to showcase the pivotal role of logistics professionals in supporting social movements and causes.
- Art
- Collaborating with empowerment campaigns to use art as a powerful medium for activism and communicating social issues.
