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Perfumarie Eliminates All the Branding So Users Can Focus on Scent

 - Jan 5, 2018
References: psfk
Perfumarie is a new concept perfume shop that's aiming to redefine the way individuals consume products through eliminating designer branding and logos. Mindy Yang, the store's owner, believes the system enables an individual to shop with all their senses, ultimately finding a fragrance that best suits them.

Inside the store, guests will find an inventory of 32 different products available to sample. After testing all of the desired products, individuals can select their favorite two. At the end of the month, Yang will hold an in-store cocktail party, in which she will reveal what products were under what taps.

This multi-sensory experience could result in a brand-loving individual walking away with a no-name perfume, or with an individual with simple tastes, exiting wearing Chanel.