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Founder and creative director of The Academy (www.theacademypr.com)
Weight Loss Drive-Thrus
Weight Loss Drive-Thrus
The Weight Watchers Drive-Thru Serves "Healthy & Happy Meals"
Weight Watchers has opened a new ‘Flex Drive-Thru’ in London, UK, to give away thousands of free “Healthy & Happy Meals.” The January pop-up is part of its marketing... MORE
Upcycled Orchestra Instruments
Upcycled Orchestra Instruments
This Orchestra Plays Recitals on Old Gas and Electricity Meters
The Royal Philharmonic Orchestra played a ‘Requiem for Meters’ recital on old gas and electricity meters to mark the national rollout of smart meters in Great Britain. The unusual... MORE
Insurance Policy Art
Insurance Policy Art
Beagle Street Transformed its Insurance Policies into Bold Wall Art
UK life insurance company Beagle Street has turned its documents into art for customers to hang on their wall in a unique effort to make sure people never lose their policy details. Rose Blake,... MORE
Purchasable Pigment Operations
Purchasable Pigment Operations
'Own a Colour' Campaign Aims to Raise Money for UNICEF
Children's charity UNICEF has joined forces with paint brand Dulux in the 'Own a Colour' campaign, which lets people own a color from a choice of 16.7 million shades. The selection amounts to the number… MORE
Clay-Made Cars
Clay-Made Cars
The Life-Sized Play-Doh Chevrolet Orlando is Not for Kids
To mark the launch of its new family-friendly MPV, Chevrolet UK has got a team of eight model makers to sculpt a full-size Play-Doh Chevrolet Orlando. Over 10,000 pots of the children's favourite modeling… MORE
Car Roof Catwalks
Car Roof Catwalks
Vauxhall Fashion Scout Show Opens With a Carwalk
To mark the opening of the Vauxhall Fashion Scout show at London Fashion Week, the car brand has created the world's first carwalk -- a catwalk built on top of three Vauxhall Corsa cars. The 20-meter mobile… MORE
Gagafied Mini Meat Dresses
Gagafied Mini Meat Dresses
Anna Chung Promotes Harumika Fashion Dolls at London Toy Fair
London College of Fashion graduate Anna Chong, 23, has recreated Lady Gaga's most iconic outfits -- including the infamous meat dress -- to promote the Harumika fashion dolls at London Toy Fair. The mini… MORE
Nature-Framing Stunts
Nature-Framing Stunts
Chevroley Installs Drive-In Viewing Frames for UK's Top Views
Chevrolet has come up with a nice way to encourage families to get the best out of British motoring this summer. They've installed giant gold-gilt frames at the most beautiful scenic landscapes, which… MORE
Beauty Supply Portraits
Beauty Supply Portraits
QVC Beauty Month Immortalizes Icons Using Makeup
To celebrate the start of QVC Beauty Month, the shopping channel commissioned UK artist Daisy de Villeneuve to create portraits of four of the world's most beautiful women -- entirely made using cosmetics… MORE
Charitable Nature CDs
Charitable Nature CDs
Jarvis Cocker 'National Trust' Album Shouts Out Historic Locales
The Jarvis Cocker 'National Trust' album was created in conjunction with The National Trust, a UK charity that looks after historic properties, sites, coastline, and countryside. The father of Britpop… MORE
Disc Jockey Cars
Disc Jockey Cars
The Wheels Aren't the Only Thing Spinning in the Chevrolet Spark
Is it a car? Is it a DJ booth? No, it's the world's first DJ car. A fully-functioning (legal) Chevrolet Spark road car that transforms to a fully-functioning set of DJ decks in under 20 minutes has been… MORE
Sweet 'Twilight' Treats
Sweet 'Twilight' Treats
Robert Pattinson Chocolate Head Lets You Bite a Vampire for a Change
UK entertainment site LOVEFiLM has celebrated Easter by immortalizing the "world's most tastiest movie star" Robert Pattinson in chocolate. The 18 kg life-sized Robert Pattinson chocolate head, which… MORE
Cricket Ball Art
Cricket Ball Art
Chevrolet Looks to Ex-England Cricket Captain Michael Vaughan
Ex-England cricket captain Michael Vaughan has created an artwork with a difference by hitting 5,000 cricket balls at a canvas to create a 16 x 5 metre painting promoting Chevrolet's new rule-changing… MORE
Wooden Sneakers
Wooden Sneakers
Onitsuka Tiger's Tansu Trainer
Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making. The execution by Amsterdam… MORE
Supersized Love Plants
Supersized Love Plants
The Heathrow Mistletoe is the World's Biggest
Recognizing that airports are emotional places, Heathrow in the UK has gone all ‘Love Actually’ by installing the world’s largest sprig of mistletoe for Christmas arrivals. The airport hopes that over… MORE
On-Call Video Game Advice
On-Call Video Game Advice
Harry Redknapp Mentors Players of Football Manager 2010 Video Game
The Football Manager 2010 video game is running a launch that won’t be easily forgotten.  A copy of the best-selling football management simulation comes with the phone number of Tottenham Hotspur boss… MORE
Dogs as Top Models
Dogs as Top Models
Elle Macpherson's Pup Signs 5-Figure Fashion Contract
Elle Macpherson's Labradoodle Bella Macpherson has signed a five-figure fashion contract to be the canine celebrity face of Dogside.com, a high-end accessory brand for urban dogs. The five-year-old canine… MORE
Resident Airport Writers
Resident Airport Writers
London's Heathrow Airport Enlists Alain de Botton for New Book
London’s Heathrow Airport has appointed world-respected author Alain de Botton as the first ever airport writer-in-residence. The philosopher will sit in Terminal 5 capturing the story of the airport… MORE
Car-Inspired Roller Skates
Car-Inspired Roller Skates
Vauxhall Releases Corsa Skates to Promo Disco Night
This Vauxhall Skate event promotion features a limited edition set of Corsa-shaped roller skates. The Vauxhall Skate night will take place on July 29th in Shoreditch, London, and will be a blend of 70s… MORE
Equestrian Perms
Equestrian Perms
Kempton Park Adds Style With Hair Pieces for Horses on Ladies Day
Inspired by the photography of Julian Wolkenstein (see below), Kempton Park Racecourse teamed with celebrity stylist Sascha Breuer to add some glamor to two race horses, Moral and Robyn.  Sascha Breuer,… MORE
Musical Horse Races
Musical Horse Races
Royal Filly-monic's Live Soundtrack for Kempton Park
The Kempton Park racecourse in the UK has come up with a unique way to position the venue as an entertainment destination. It’s holding the world’s first horse race run to a live musical soundtrack.  The… MORE
Golden Game Consoles
Golden Game Consoles
The Queen Receives Gold-Plated Wii from THQ
As the head of Britain’s most famous family, the Queen has been presented with a gold-plated Wii to mark the launch of game publisher THQ’s 'Big Family Games.'   Her Royal Highness is reportedly a big… MORE
Global Bed-Jumping
Global Bed-Jumping
InterContinental Hotels Group Stages World's Largest Bed Jump
On May 7, 2009, over 20,000 people participated in the world’s biggest bed-jump (on four of the world’s biggest beds) in Shanghai, Paris, London, and New York.  Olympic athletes bounced off beds in each… MORE
Cosplay Movie Reviews
Cosplay Movie Reviews
Klingons Review 'Star Trek' for LOVEFiLM.com
Boldly going where no man has gone before, two real life Klingons review the JJ Abrams 'Star Trek' film on European entertainment site LOVEFiLM.com. The two Klingons--General Karloth and General Sol’rac… MORE
Gory Game Launches
Gory Game Launches
"Madworld" Promo Features Severed Arms Holding the Game
This is a pretty hardcore launch campaign for "Madworld," a video game that the UK press has called the most violent ever. Severed arms holding the game have been placed around London to coincide with… MORE
Lipstick Sculptures
Lipstick Sculptures
Brangelina Immortalized in Makeup
Micro-sculptor Willard Wigan has painstakingly carved 9mm by 4mm sculptures of Brad Pitt and Angelina Jolie into traditional tube-encased lipstick for the online beauty boutique FeelUnique.com.  The… MORE
Operatic Cheerleaders
Operatic Cheerleaders
Betfair's 'Person Placement' Campaign Puts Pro Singers in the Stands
To highlight their involvement with the England Six Nations rugby team, Betfair has implemented a “person placement” campaign. For this campaign, top English opera singers from the Royal Opera House are… MORE
Masked Mailmen
Masked Mailmen
Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM
This is a very cool piece of direct-to-consumer activity for LOVEFiLM, the DVD-by-post firm. To mark their one millionth member, they’ve teamed up with the Royal Mail to get UK postmen and women to… MORE
Giant Floating Flower Beds
Giant Floating Flower Beds
The Hanging Gardens of Paddington For Hotel Indigo's Launch
The world’s largest hanging basket has been created to mark the launch of new UK hotel, Hotel Indigo, in London Paddington. The giant structure is 20ft wide and 10ft deep, weighs over a quarter of a… MORE
Inaugural Coffee Promotions
Inaugural Coffee Promotions
Krispy Kreme Honors the United States of Americano
It’s Obama’s big week, and to celebrate, Krispy Kreme UK is giving away free Americanos to anyone who goes in store and says “Yes we can” to the staff behind the counter. To launch the United States… MORE
Renting Out Eyelids As Ad Space
Renting Out Eyelids As Ad Space
Feelunique.com Literally Pays Per Wink
With the credit crunch continuing to bite, would-be models are turning to alternative ways of making money by renting out their eyelids as advertising space. Feelunique.com, the online beauty boutique,… MORE
Patterned Public Promotions
Patterned Public Promotions
Liverpool Gets Stripes for Onitsuka Tiger Store
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger. Other iconic buildings… MORE
Candy Covered Cars
Candy Covered Cars
'Vault for Vauxhall' Promo
This candy covered car, designed by contemporary British fashion star Emma Bell, was created to promote "Vault for Vauxhall," her collaboration with the car brand. Vauxhall promises to transport people… MORE
Wagon Wheeled SUVs
Wagon Wheeled SUVs
Medieval Design Meets Modern Bling
Hummer recently donated an H3 to British artist Matthew Harrison, who then created this modern-meets-medieval vehicle that rolls on wooden wagon wheels. It’s currently being shown at London’s ZOO Art… MORE
Living Shoes
Living Shoes
Grass Flip Flops for Krispy Kreme
Summer has hit in the UK and to celebrate, Krispy Kreme has created the world's first (living) grass flip flops. Each green flip flop has over 5,000 blades of grass growing from its sole. If tended… MORE