Elle Macpherson's Labradoodle Bella Macpherson has signed a five-figure fashion contract to be the canine celebrity face of Dogside.com, a high-end accessory brand for urban dogs.
The five-year-old canine will star in a series of mini-billboards, which will placed on city lampposts at dog's-eye level to turn the heads of the eight million urban dogs in the UK.
Mischief of London brokered the deal and Simon Songhurst, the fashion photographer who normally shoots human supermodels, has shot the first ad campaign, which can be viewed on Dogside.com.
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