Onitsuka Tiger's Tansu Trainer
Daniel Glover — February 3, 2010 — Fashion
References: onitsukatiger
Sneaker brand Onitsuka Tiger has created the world’s first Tansu shoe - a handcrafted wooden sneaker with hidden drawers inspired by the Japanese art of traditional chest-making.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
The execution by Amsterdam Worldwide is the latest in the brand’s ‘Made of Japan’ campaign. The agency commissioned Tansu artists, Ogura Tansu Ten, to create a 4.5 foot long custom wooden cabinet in the shape of a sneaker.
The Tansu shoe will tour across Onitsuka Tiger’s European stores as well as featuring on marketing material.
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