ASICS introduces a look at its new Earthenware pack of footwear that is full of earthy tonal sneakers that are prepared for the winter season. It features some of the classic silhouettes including the GEL-Kayano 14 sneaker kicking off with a Rust Brown iteration.
The orange-like brown tone takes over most of the sneaker with accents in the form of Graphite Grey. The mesh material is replaced with rip-stop underlay accents which is appropriate for the season. This is followed by a White Sage colorway which has a muted look detailed with a dark grey accent. The construction remains the same and it is followed by additional GEL-1130 sneakers and GT-2160 shoes in a similar outdoor theme.
Image Credit: ASICS
What's Driving This Trend
- Earthenware Tonal Sneakers
- ASICS introduces a new pack of earthy tonal sneakers that are perfect for the winter season.
- Rust Brown Iteration
- ASICS unveils a GEL-Kayano 14 sneaker in a unique rust brown tone with graphite grey accents.
- Outdoor Theme
- ASICS expands its collection with GEL-1130 sneakers and GT-2160 shoes in an outdoor-themed design.
Who This Affects Most
- Footwear
- The earthy tonal sneaker trend opens opportunities for the footwear industry to offer more winter-ready options.
- Fashion
- The use of earthy tones in sneakers presents a disruptive innovation opportunity for the fashion industry to experiment with more natural color palettes.
- Outdoor Gear
- The outdoor-themed collection of sneakers provides a potential for the outdoor gear industry to collaborate with ASICS and create specialized products for outdoor enthusiasts.
