HOKA introduces a unique new tonal palette that is seen on its trail running shoe model Mafate Three2. The Hot Sauce/Earthenware colorway has a seasonally appropriate palette with a focus on the technicalities of the footwear. The shoes have a cushioned bottom unit and have lightweight sensibilities weighing about 328 grams with a 3mm heel-to-toe drop.
This is done to create a stable and balanced position with a quick lace system over the forefoot. It all rests on a compression-molded EVA midsole unit and Vibram megagrip outsole for traction. In terms of the construction, it has breathable mesh materials throughout the upper with hotmelt overlaying in a tonal palette. It has a retro look backed by a modern build.
Image Credit: HOKA, <a rel='nofollow' href='https://hypebeast.com/uk/2023/10/hoka-mafate-three2-hot-sauce-earthenware-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.hoka.com/en/gb/trail-performers/mafate-three2/196565529558.html'>hoka</a>
What Makes This Trend Stand Out
- Tonal Performance Sneakers
- HOKA introduces a unique new tonal palette that is seen on its trail running shoe model Mafate Three2.
- Cushioned Bottom Units
- The shoes have a cushioned bottom unit and have lightweight sensibilities weighing about 328 grams with a 3mm heel-to-toe drop.
- Quick Lace Systems
- It all rests on a compression-molded EVA midsole unit and Vibram megagrip outsole for traction.
Sectors Adopting This
- Athletic Footwear
- HOKA's introduction of a unique tonal palette in their trail running shoe model Mafate Three2 presents an opportunity for disruptive innovation in the athletic footwear industry.
- Outdoor Recreation
- The cushioned bottom units in HOKA's Mafate Three2 shoes provide a disruptive innovation opportunity within the outdoor recreation industry for those seeking comfort and lightweight options.
- Sporting Goods
- The quick lace systems featured in HOKA's Mafate Three2 shoe offer a disruptive innovation opportunity for the sporting goods industry by providing a convenient and efficient way to secure footwear.
