The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings are also being lit with stripes to honor the new Onitsuka Tiger shoe store, which is due to open this week.
Implications - When a company isn't afraid to think big with their promotions, it dramatically improves its odds of reaching a wide audience. Advertising on this scale generates considerable buzz and anticipation, and impresses consumers while simultaneously informing them. A brand that is associated with high-profile initiatives is ultimately more attractive to consumers in the long run.