Inspired by the photography of Julian Wolkenstein (see below), Kempton Park Racecourse teamed with celebrity stylist Sascha Breuer to add some glamor to two race horses, Moral and Robyn.
Sascha Breuer, whose regular client list includes Naomi Campbell, Eva Herzigova and Elle McPherson, took eight hours to beautify the racehorses with 16 hair pieces.
The Kempton Park Fillies will star in the racecourse's advertising campaign for Ladies Day, happening on September 5th.
Implications - Glamorizing things that are not typically seen as glamorous or elegant is a great way for businesses to appear more sophisticated and aesthetically appealing to customers. Making unappealing products and images seem attractive is a great way to capture the attention of audiences, while simultaneously transforming their perception of a certain concept.
Horses with Hair Extensions
21 Horse-Inspired Innovations
Painted Derby Horses
Giant Crystal Horses
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Kempton Park Adds Style With Hair Pieces for Horses on Ladies Day
- By: Daniel GloverJun 16, 2009 Updated: Aug 22 2011