In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products, like Panera's Bread Hat.
Made to look as if it's constructed from a bread bowl, this fascinator-inspired design was made by A-Morir Studio, known for creating fashion for celebrity artists like Jennifer Lopez and Lady Gaga. The bread bowl component is in fact a 3D-printed replica of a bread bowl surrounded by ostrich feathers for volume, with a specifically chosen color to reference the brand's broccoli and cheddar soup.
Through its online shop, Panera is selling the Bread Hat for $21, which coincides with its revamped menu with 21 new and enhanced dishes. To sweeten the deal, The Bread Hat comes with a $100 Panera gift card.
Key Themes Behind This Trend
- Bread-inspired-fashion
- In a whimsical display of opulence fit for the Kentucky Derby, brands are creating over-the-top fascinators that convey their spirit and show off signature products.
- 3d-printed-accessories
- The bread bowl component is a 3D-printed replica surrounded by ostrich feathers for volume, offering a unique twist to traditional fashion accessories.
- Virtual-retail-experiences
- Panera's online shop selling the Bread Hat for $21 coincides with its menu revamp, showcasing the potential for immersive virtual retail experiences in the fashion industry.
Where This Applies
- Fashion
- Bread-inspired fascinators and 3D-printed accessories present opportunities for creative fashion designers to blend food and style in unique and captivating ways.
- 3D Printing
- The use of 3D printing technology in creating intricate accessories like the Bread Hat opens up avenues for customization and innovation in the 3D printing industry.
- Retail
- The virtual retail experience offered by Panera, combining a physical product with a gift card, showcases a new approach for retailers to engage consumers through online platforms.
