Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Chevroley Installs Drive-In Viewing Frames for UK's Top Views

 - Aug 25, 2010   Updated: Aug 8 2011
References: chevrolet
Chevrolet has come up with a nice way to encourage families to get the best out of British motoring this summer. They've installed giant gold-gilt frames at the most beautiful scenic landscapes, which motorists can drive up to and enjoy the view (without having to get out of their cars).

The drive-in viewing points are already proving popular and highlight the fact that often the most beautiful sights are only a drive away.

Implications - In today's highly urbanized society, many consumers are beginning to encounter a weakening relationship with nature and the great outdoors. Businesses that are able to restore the connection between consumers and the environment will profit in tremendous ways. Consumers will flock to products that enable them to experience nature within a metropolitan dwelling.