Located in Singapore, this physical retail space is the first to only offer crowdfunded products featured on Kickstarter. We The People just sells popular Kickstarter-financed goods as well as open projects that are currently seeking funding.
The real-life shop enables customers to physically interact with the products they've seen online and gives them the ability to purchase them then and there without having to wait for it to be shipped. In addition to saving them time, this also saves customers any extra fees.
Based on the idea that great products don't have to come from big companies, We The People works directly with creators and was founded by four Kickstarter fans. The store for crowdfunded products exists online too, with categories including accessories and travel and home.
Key Themes Behind This Trend
- Crowdfunding Stores
- Physical retail spaces that only offer crowdfunded products featuring popular Kickstarter-funded goods and open projects seeking funding.
- Interactive Retail
- Retail spaces that allow customers to physically interact with products they have seen online before purchasing them on site.
- Direct-to-consumer Crowdfunding
- Crowdfunding platforms offering creators the ability to interact with customers directly and sell their products without needing to go through traditional retail channels.
Where This Applies
- Retail
- We The People's crowdfunded product store offers a new retail experience that connects customers directly with the creators.
- Crowdfunding
- Physical stores that exclusively sell crowdfunded products could disrupt traditional retail and online crowdfunding platforms by providing a new way for creators to reach customers.
- E-commerce
- Direct-to-consumer crowdfunding campaigns could potentially disrupt traditional e-commerce platforms by allowing creators to bypass retail channels entirely.
