At Retail's BIG Show, the National Retail Federation's annual conference, start-up SwiftGo introduced a range of smart shopping solutions to improve the brick-and-mortar experience for consumers.
The start-up's "next-gen in-store shopping experience" addresses the fact that many retailers are now implementing scanning apps that allow consumers to bypass the checkout line, yet theft remains a large concern. At the trade show, SwiftGo previewed a weighing device that detects items as they are placed into a shopper's cart. Once it is time for a consumer to pay, integrated red lights on the shopping cart will alert store staff in the case that an item has not been properly accounted for.
As more consumers look to find the ease of the online shopping experience in-store, scan-and-go shopping systems and smart carts are becoming integral parts of the retail store of the future.
What's Driving This Trend
- Smart Shopping Solutions
- Opportunity for retailers to enhance the in-store shopping experience with smart technology solutions like SwiftGo's scanning apps and smart carts.
- Scan-and-go Shopping Systems
- Emerging trend of scan-and-go systems that allow consumers to bypass checkout lines and improve convenience.
- Anti-theft Weighing Devices
- Growing need for anti-theft solutions in brick-and-mortar stores, such as SwiftGo's weighing device that detects items in shoppers' carts.
Who This Affects Most
- Retail
- Retailers can leverage smart shopping solutions and scan-and-go systems to improve customer experience and compete with e-commerce.
- Technology
- Opportunity for tech companies to develop innovative smart carts, scanning apps, and theft prevention devices for retailers.
- Security
- Increasing demand for anti-theft technologies, like SwiftGo's weighing device, presents growth opportunities for security industry players.
