Chase Banks are looking to better engage customers with the roll-out of its new Everyday Express locations. The first of these locations will be located in New York City and Culver City, California, and are designed to better assist customers in day-to-day transactions, as well as offering long-term financial information. These Everyday Express locations will be outfitted with modern ATMs and digital advice bars that allow for video conferencing. The digital advice bar is perhaps the biggest innovation from Everyday Express, and will allow customers to engage with Chase digital products and consult with specialized branch bankers for more complex matters.
The Everyday Express program by Chase shows the bank's commitment to significant expansion as it willingly enters a new market and seeks to provide better banking and user experience. Studies completed by Chase indicate a 70% growth in self-service banking and thanks to the Everyday Express, Chase is hoping to better service this market. This program will not completely push out human employees and is instead designed to allow employees to focus better on improving customer experience.